hartmoor financial

hartmoor established a new retail structured product business in 2015. their requirement was for a full suite of visual branding elements including logo, typeface selection, colour palette, images & graphics, & development of a full brand guideline

keywords for consideration were: strong, reliable, British, experiences, trustworthy and honest. traditional but with a modern hint. there was a desire to have an identity incorporating a stag in some form 

this is what we came up with & some of how we got there

some of the development work (including with the original proposed name)

the final brand guidelines

& some other stuff

other bad stuff

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